Ever Bilena goes green
The country’s leading cosmetics company has partnered with Republic Cement’s ecoloop to help divert plastic waste and empower a sustainable future
Ever Bilena Cosmetics, Inc. is making significant strides towards environmental responsibility through its partnership with Republic Cement’s ecoloop program. This innovative initiative goes beyond offering beautiful products – it’s about creating a beautiful world with sustainable practices.
By joining forces with ecoloop, Ever Bilena is actively tackling the plastic waste crisis. Post-consumer packaging are diverted from landfills and waterways, given a new lease on life through co-processing in Republic Cement’s manufacturing process. This not only reduces waste but also utilizes it as an alternative fuel source, promoting a circular economy.
As of this writing, Ever Bilena’s collaboration with Republic Cement’s ecoloop programme has already helped divert 14.6 million sachets from landfills and waterways. Bringing to life Ever Bilena’s purpose statement of “creating a beautiful world and empowering people to lead beautiful lives that transcend beyond the ordinary.”
According to Ever Bilena’s Chief Sales & Marketing Officer, Denice Sy, “At Ever Bilena, we consider sustainability a core value. We recognize our responsibility in taking active steps to minimizing our plastic footprint. This partnership with Republic Cement’s ecoloop is only one of the many sustainability initiatives that we have already started since the pandemic.”
Aside from the partnership with ecoloop, Ever Bilena has worked with Plastic Bank to help stop the equivalent of 1,683,502 plastic bottles from entering the ocean in 2023. Additionally, all their products are paraben-free, cruelty-free, and carry the “clean beauty badge,” demonstrating their dedication to responsible ingredient sourcing and ethical practices.
Ever Bilena Cosmetics, Inc. is the mother company behind renowned beauty brands, Ever Bilena, Careline and Spotlight Cosmetics, skincare brands Hello Glow, Ever Organics and Hyaloo, and personal care and fragrance brands Blackwater and BW Women.
