LG Showcases Commitment to Culture and Community Through Partnership with CCP’s Himig Himbing Event

LG Electronics, one of the global leaders in home entertainment and innovation, is proud to announce its collaboration with the Cultural Center of the Philippines (CCP) in support of the upcoming “Himig Himbing: Mga Heleng Atin” event. This partnership underscores LG’s dedication to fostering cultural enrichment and supporting the vibrant arts community in the Philippines.

“Himig Himbing: Mga Heleng Atin,” a project initiated by the CCP, was designed to celebrate and nurture Filipino heritage through songs and lullabies. The event, which took place on November 5, 2023, at the Tanghalang Ignacio Gimenez (TIG), was an unforgettable celebration of Filipino cultural identity and also served as a book launch for “Himig Himbing.”

This year, “Himig Himbing” introduced a fresh dimension with the addition of eight new music videos, each featuring lullabies inspired by the meticulous research of esteemed ethnomusicologist Sol Trinidad, with musical arrangements by Krina Cayabyab. These videos were directed by some of the most renowned Filipino filmmakers in the industry, including Zig Dulay, Jerrold Tarog, Sheron Dayoc, Doy and Ida Del Mundo, Ma-an Asuncion Dagñalan, Vic Acedillo Jr, Arden Condez, and Christopher Gozum.

LG Electronics played a pivotal role in bringing this extraordinary event to life. As part of its commitment to the arts and cultural enrichment, LG provided ten top-of-the-line TV units for the event. These TVs served as the canvas upon which the captivating music videos from the talented filmmakers were showcased, delivering a visually stunning and immersive experience for all attendees.

Speaking about LG’s involvement with the event, LG PH Managing Director Sungjae Kim said, “LG Electronics believes in the power of technology to enrich lives and strengthen cultural ties. By supporting events like ‘Himig Himbing,’ we aimed to contribute to the preservation and celebration of the rich cultural heritage of the Philippines.”

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao.

For more details, follow LG Philippines on FacebookInstagramYoutube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.