Kapuso, Kasambuhay ng Kalikasan: GMA Network, Nestlé PH Partner for Plastic Waste Advocacy
The Philippines is one of the world’s biggest sources of plastic waste. With only 33 percent of total plastic waste in the country disposed of in landfills or dumpsites and just nine percent recycled, plastic pollution has become a complex problem that requires a whole of society approach.
As a major food and beverage manufacturer, Nestlé PH has made local sustainability commitments in line with Nestlé’s global ambition and roadmap to achieve net zero greenhouse gas (GHG) emissions by 2050. With plastic as a significant source of GHGs, the company is taking a leadership role in tackling plastic waste towards a waste-free future. Among its pioneering initiatives in the country, Nestlé PH is the first multinational fast-moving consumer goods (FMCG) firm to achieve and maintain plastic neutrality, recovering the equivalent volume of plastic packaging it puts out in the market.
Timed with the celebration of its second year of plastic neutrality this month, Nestlé PH has inked a partnership with leading broadcast company, GMA Network, to intensify consumer education and encourage collective action on plastic waste. Through the years, the GMA Network has launched various environmental initiatives under its Kapuso ng Kalikasan advocacy.
In a virtual ceremony, Atty. Felipe Gozon, Chairman and CEO of GMA Network and Mr. Kais Marzouki, Chairman and CEO of Nestlé Philippines, signed a memorandum of agreement for the partnership.
“We believe that our partnership with GMA Network can help move the needle to involve more consumers in creating a lasting, positive impact on the environment. GMA has the credibility, reach and influence to mobilize people for the cause of sustainability and ultimately the regeneration of the planet,” said Mr. Marzouki. “If we put all our efforts together, we can make a difference. Our joint campaign to build awareness on the impact of plastic waste can go a long way.”
“With this partnership, we will be able to communicate that it does not take a lot to become environmentalists. Through our joint efforts, Nestle and GMA will inspire Filipinos that through basic acts at home, like proper waste disposal, power and water conservation practices, creative recycling and re-purposing, and even simply embracing a less material lifestyle, all these can make a big difference”, said Atty. Gozon.
The advocacy campaign will feature relevant and timely educational content and sustainability practices focusing on plastic waste management.