“Besides the fact that I was pleasantly surprised with how jam-packed Okada was to celebrate the brand’s 50th anniversary, what made it special was the communal experience – the guests had a clear understanding of what the brand was all about,” Managing Director of Porsche Design Manila, Washington and Adrenaline Group of Companies, Hans Yao, shared.
Okada Manila was brimming with energy, passion, and enthusiasm as Porsche Design celebrated heritage and the birth of modernity. Founded by Ferdinand Alexander (F.A.) Porsche back in 1972, always emphasized that “good design must be honest. If you analyze the function of the object, the form becomes obvious.” The company arms and treats each item they make with the same engineering they apply to Porsche cars. In short, the general experience of riding a Porsche car is replicated throughout all their products with the philosophy focused on form and function.
The 50th-anniversary campaign is called “It’s About Time,” inspired by Porsche Design’s first products launched in 1972. “The Porsche Design’s chronograph watches are inspired by Porsche cars’ dashboard. These watches are going to be re-launched this year to celebrate the brand’s 50th anniversary,” Mr. Yao shared with excitement.
The Okada Manila Porsche Design 50Y exhibit displayed the following cars: a 1956 356 Speedster, a 2016 991 GT3RS, a 2020 911 Speedster, a 2013 Carrera S, a 718 Cayman GT4, and a 1963 993 C2 Coupe with a mural artwork rendered by Filipino visual artist/sculptor Ramon Orlina.
Hosted by television personality and Porsche Design ambassador Migs Bustos, he kick-started the program with an introduction to Porsche Design’s history. Mr. Roland Helier, Chief Design Officer of Porsche Lifestyle Group, sent a personalized message from Studio F.A. Porsche in Zell-Am-See, Austria, to talk about how the brand evolved throughout the five decades. The event also welcomed Mr. Yao, Managing Director of Porsche Design, and Director for Porsche Design in Asia-Pacific, Nina Razali, who flew in for this occasion.
The celebration marked the continuation of the brand’s legacy: passion, design, and icons — all of which the roster of young ambassadors embodied.
The introduction of Porsche Design’s young ambassadors began with Olympian Pole Vaulter, E.J. Obiena, who immersed the guests into Porsche Design’s history through a pre-recorded video inside the Porsche Museum in Stuttgart, Germany. The other ambassadors include racing enthusiasts Brian Poe-Llamanzares, Second Skin Industries owner Archie Chiang, Import Hookup owner Keith Bryan Haw, and CSB Blazers Coach and CNN Philippines Sports Analyst Charles Tiu.
“The entire event didn’t simply celebrate the brand’s heritage but also communicated a communal experience of freshness. All our ambassadors are passionate about what they do. They embody what Porsche Design is all about – engineered passion,” Yao shared. High energy radiated all over Okada Manila, a success from the Porsche Design Manila team’s four months of hard work, collaboration, and ingenuity to make their 50th anniversary memorable.
“The brand will continue to endure and progress, given its rich heritage and continued focus on product design,” Yao assured.
Porsche Design Manila has four boutiques throughout the metro, located at Resorts World Newport Mall, Shangri-La Mall, Rockwell Power Plant, and Okada Manila.
For more information, visit their website at www.porsche-design.com.ph, follow them on Instagram and Facebook at @PorscheDesign.Manila or email them at [email protected] or call 09175287317 for your queries.