Lhuillier and company receive prestigious acknowledgements for their innovations in financial inclusion and strategic creative communications
The country’s leading micro financial services provider, Cebuana Lhuillier, along with its President & CEO Jean Henri Lhuillier continued their winning streak with newly-badged recognitions from the Golden Bridge Business and Innovations Awards and the Philippine Quill Awards.
The company received 17 distinctions from Golden Bridge, including the Grand Globee Award which is bestowed to companies with the most number of wins for the year. Meanwhile, Jean Henri Lhuillier received four awards— including the Lifetime Achievement Award, Maverick of the Year, Entrepreneur of the Year, and Executive Achievement of the Year. All four titles are indicative of the high caliber leadership exemplified by Cebuana Lhuillier’s chief executive.
The company also made strides as it accounted majority of the awards, with 10 distinctions comprising Gold award for Comms Campaign of the year, Best Corporate Brochure, and Best Annual Report categories for its yearly publication, Benedizioni. Its Mother’s Day 2021 social media campaign, “Dakilang Ina”, also won the Gold across three categories. The company’s year-ender event, “Humans of Cebuana Lhuillier”, also received two more gold awards.
Additionally, Cebuana Lhuillier was awarded with four Quill awards this year in recognition of its various communications campaigns, covering various channels such as internal communications, digital, and public relations.
“These wins are proof of our continuous efforts to strive for excellence not only as the leading player in the micro financial services industry; but inherently, in all that we do as one organization. Guided by our corporate values, our commitment to excellence has allowed us to always push the boundaries on what we can accomplish—not only on the products and services we offer, but also on how we communicate and engage the public,” Lhuillier said.
Other big winners include the company’s internal COVID-19 response publication, Ka-Cebuana Healthwatch, “Tulong sa Pagbangon”, its very own CSR response during Typhoon Odette, as well as its pawning web platform, Cebuana-from-Home.
Michael Sena, Cebuana Lhuillier’s Integrated Marketing and Communications Group Head, puts emphasis on the important role that communications play in engaging, empowering, and inspiring people. “As an organization, we believe in the power of strategic and impactful communications in order to reach our desired audience and inspire them into action. We aim to tell the stories of the people we serve, and use this as a driving force to fulfill Cebuana Lhuillier’s commitment of pushing for financial inclusion.”
Jean Henri Lhuillier was also recently named as “Master Innovator” during the recently-concluded 2nd Mansmith Innovation Awards where he and the company were cited for the various tech-oriented breakthroughs of the company’s micro insurance products.