Rex Orange County announces new album, Who Cares? New single and video “Keep it Up,” out now!

“KEEP IT UP” WATCH: https://ROC.lnk.to/KEEPITUPVid

WHO CARES?PRE-ORDER/SAVE: https://www.rexorangecounty.com/

Rex Orange County returns to announce his forthcoming album WHO CARES?, which is due March 11th via Sony Music. Along with the announcement, Rex also shares the new album’s lead single and its accompanying video in “KEEP IT UP.” In the video, Rex is seen dancing his way through Amsterdam’s busy city center as he performs the track alongside musician Benny Sings, with whom he created WHO CARES? over the course of a few sessions in Sings’ Amsterdam studio.

Rex Orange County by Alexandra Waespi

Today’s release is Rex’s first since 2020’s Live at Radio City Music Hall EP taken from his two sold-out shows at the venue in 2020 just before his international Pony tour was cut short in Berlin due to Covid-19. As it turns out, however, that tour being cut short is part of the genesis of this album. After spending the bulk of 2020 quarantined back home in the UK, Rex made the trek to Amsterdam that fall to record with Benny Sings, with whom he crafted the 2017 platinum selling breakout single “Loving Is Easy.” 

What started as sessions without expectations turned into an incredibly productive 48-hour window of recording with Benny, prompting a follow-up trip to Amsterdam. The subsequent 10 days of work together produced his fourth album, made in close partnership with Benny, that is a playful record by an artist in a playful mood. The album also finds Rex reunited with one of his earliest champions, Tyler, The Creator, who contributes a verse to “OPEN A WINDOW,” which marks the first time the two have collaborated since Tyler’s 2017 album Flower Boy.

Listen to and watch “KEEP IT UP” above, find full album details below and stay tuned for more from Rex Orange County coming soon.

WHO CARES? album artwork

WHO CARES?

Rex Orange County

March 11th, 2022

Sony Music

1. KEEP IT UP

2. OPEN A WINDOW (Feat. Tyler, The Creator)

3. WORTH IT

4. AMAZING

5. ONE IN A MILLION

6. IF YOU WANT IT

7. 7 AM

8. THE SHADE

9. MAKING TIME

10. SHOOT ME DOWN

11. WHO CARES?

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