Find your firsts at the City of Firsts

Araneta City celebrates first anniversary of rebranding with new services, promos, and deals

It’s already been a year since the Filipino public was introduced to the new “Araneta City” brand.

From being the country’s first Smart 5G Lifestyle Hub to the topping off of the first ibis Styles Hotel in the country and the New Gateway, the first anniversary of the City of First’s rebranding was filled with memorable events. Today, Araneta City continues to innovate for every Filipino, making it a great place to discover and experience all of your ‘firsts’.

And to mark this special occasion, Araneta City is inviting everyone to celebrate with them. Here are just some of the things that you can look forward to:

Have your favorites from Araneta City delivered to you for free!

Looking to refresh your wardrobe? Maybe you’re craving for your favorite dish. Or maybe you just need some gardening supplies to step up your plant game. Whatever it may be, Araneta City’s got your back! Have anything and everything you need or want from Araneta City delivered to you through the Araneta City Assist service. And to make it sweeter, Araneta City is treating everyone with FREE delivery on September 24. Now that’s what we call a great deal!

Share your #AranetaFirst memories and win some cash!

Share some Instagrammable pics of your memorable firsts enjoyed at Araneta City and get the chance to win ₱5,000 and have the opportunity of being featured in Araneta City’s ads. All you need to do is share your photo on Instagram with a caption that details your favorite memory at Araneta City and use the hashtag #AranetaFirst.

You can also have fun on your Instagram Stories and share your Araneta City firsts through the special Araneta City-branded Instagram Filter. Just Follow Araneta City on Instagram and look for it in the effects tab!

Relive the history of the City of Firsts!

Araneta City has been a part of our lives for 60 years now. Go back in time and discover all the innovations and milestones of Araneta City through the City of Firsts exhibit. The exhibit started last September 21 in Gateway Mall activity area and can be visited until September 30.

For those who want to enjoy the experience online, Araneta City will also launch its Virtual Exhibit, which will be available starting September 24 at

Change up the way you shop with Araneta City’s innovative services!

Enjoy the mall from the comfort of your own home with the Araneta City 360 Virtual Mall. Using 3D technology, Araneta City is making a realistic shopping experience complete with a 360-degree view of a mall storefront facade that showcases various products.

By end of September, you can also use Ask Araneta to look for that specific item that you’ve been searching for. All you need to do is message them with a complete description of the item you want to buy and they’ll search for it. They can even ask to have that item reserved for you for 24 to 48 hours, so that you can pick it up at your own convenience.

If you have no time to go out and do your shopping, Araneta City-Zen Personal Shopper is the service for you. Just go to the MyKuya app, select Araneta City-Zen Personal Shopper, and book a personal shopper to do the shopping and item delivery for you.

For more information about Araneta City’s rebranding anniversary,visit You may also go to their official website or follow their Facebook, Instagram, and Twitter pages for other exciting promos, deals, and services.